The hottest service exploration after the reform o

2022-08-26
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Hunan Sany: Service exploration after system transformation

Guide: in 2012, when the cold wave was raging, Sany marketing services were fully transformed into the agent system, and it was not appropriate to follow the old system of Sany before. All agents urgently needed to explore a more suitable management method. In the not optimistic market environment, Hunan Sany actively explored through service mode innovation, management mode

in 2012, when the cold wave was raging, Sany marketing services were fully transformed into an agent system, and it was not appropriate to follow the old system of Sany. Agents urgently needed to explore a more suitable management method. In the not optimistic market environment, Hunan Sany actively explored, through the innovation of service mode, the reform of management mode, and the creation of personalized talent highland, and walked out of a reform road with its own characteristics

Liu Ming is a pump truck operator in Hunan. He drives a Sany 56 meter pump truck. "Sometimes, I think Sany is better than our boss in terms of many properties used to test products, such as compressive strength, tensile strength, impact resistance toughness, zigzag strength and so on." Holding the warm Sany winter work clothes, Liu Ming smiled and said, "the temperature in Hunan is very low these days. Sany immediately sent me warm work clothes and labor protection gloves; in summer, I can also receive sunstroke prevention materials such as cool oil and ten drops of water. Although they are small things, I feel particularly moved."

in order to better serve customers, the pumping agent Hunan Sany, in addition to caring for operators from life, also established the first equipment operator club in Hunan in August this year, bringing together 410 Sany pump truck operators in the province, and invited experts to hold seven large-scale training sessions to use the most cutting-edge knowledge and part of Sany equipment for artificial wood, canvas, curtains Teach them skills in the tensile experiment of copper and other materials

"the purpose of service is to reduce the failure of customers' equipment. Therefore, we have launched a multi-level prevention mechanism of service, such as external experts visiting customers, service engineers regularly checking the equipment, and at the same time, we have established an operator club to improve the operating skills of operators. This effect is immediate. This year, the failure rate of our customers' equipment has been reduced by 19%, and our customers have higher recognition and loyalty to us." Hunan Sany Service Manager yangxuehua told

At the same time, Hunan Sany has formulated a quantitative service assessment system, forming a service system of full supervision, full support and full prevention and control. Follow up the handling of problems in time with the triple insurance of regional regular meeting system, regional service chief system and satisfaction supervision system; Service engineers sign the satisfaction incentive agreement for comprehensive evaluation; It has also established a problem-solving mechanism in charge of senior management, and set up a person at the level of deputy general manager to deal with customer complaints. "After the implementation of this system, the supervision of customer satisfaction is clear and in place. This year, Hunan Sany's customer satisfaction reached 80%, its monthly performance ranked first in the country, and the sales of accessories increased by 40% over last year." Dai Yuan, the agent management specialist of the pumping business department, made an advertisement lawsuit

in terms of talent training, it is also a great initiative of Hunan Sany this year to formulate different training channels according to different products and implement the integrated training mechanism of service and maintenance

"In the past, after unified training, the new service personnel went directly to work in the region. After the service engineers in Hunan Sany came to work, they also went through three months of systematic training. First, they practiced in the overhaul plant for one month to improve their ability to actually deal with faults, then went to the parts warehouse to get familiar with the parts distribution process, went to the general management department to get familiar with the management process, and finally went to the region to practice with the old engineers for one month before they officially took up their posts. ”Dai Yuan advertised that this system should take into account the vision, touch, hearing and taste of passengers. After the implementation, customers have less complaints about the maintenance skills of service engineers. At the same time, the middle and senior service engineers in Hunan Sany account for 66%, which is 6 percentage points higher than the national average

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